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I researched my audience's interested using SurveyMonkey as well as websites such as www.uktribes.com.
After researching I have found that my target audience ages between 15-24 with the occasional 14 year old as they are older enough to go to gigs. They go to gigs on a regular bases and listen to post hard-core and screamo music.
My audience a part of a very distinct subculture who follow specific codes of dress, behaviour, language and past-times.
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